We make small-batch pins and magnets that turn your ideas into something people can hold onto
Made to wear, share, and hold on to.
We specialize in small batch custom pinback buttons and accessories designed to celebrate ideas, share messages, and spark conversations. From personal keepsakes to promotional orders, our buttons are made with care, intention, and attention to detail. Choose from multiple sizes, use your own designs or we can create one for you. Great for networking events and heartfelt gifting, we produce your buttons in-house and ship them with care.
Looking for something a little more playful and ongoing?
Join our Button Club. Receive exclusive, members-only pins each month. Each month, designs are created around a thoughtful theme and sent to club members to enjoy. A simple way to collect meaningful pins and support small businesses. COMING SOON
Ways to wear a pin
Pins are the perfect way to turn everyday outfits into wearable self-expression. Add them to denim jackets, overalls, backpacks, hats, tote bags, collars, or pockets to show off your personality, favourite bands, art, humour, or causes you love. Whether you wear one statement pin or create a full collection, there’s no wrong way to pin your style.
About Pinster
Pinster Owner - Jodi Lewis, Toronto Pride 2003 Photo by Andries Boekelman
Jodi Lewis is the owner and creative force behind Pinster, formerly known as ButtonsNButtons, a Toronto-born button company rooted in art, music, community, and DIY culture. Jodi began making buttons in 2001 with a close-knit group of friends in downtown Toronto, inspired and mentored by button-making pioneer Joly McFee of Better Badges UK. Back then, button making was more than a business it was a creative movement. Long days were spent designing and pressing pins together before heading out to Queen or Church Street to vend handmade buttons as part of Toronto’s vibrant street art and alternative culture scene. While the original group eventually went their separate ways, Jodi continued building the craft into a lifelong passion.
In 2010, that passion evolved into a small family-run business creating custom photo buttons on the spot at festivals, community & corporate events across the GTA including Pride, World Pride, BuskerFest, Doors Open Toronto, Night markets, Big on Bloor and brands including Sobeys, TD and City of Toronto. Today, Pinster operates primarily online, producing custom buttons and wearable merch for businesses, artists, musicians, and independent creators, with a focus on small-batch production and creative collaboration. Alongside custom work, Jodi is expanding Pinster into a growing collection of fun, artistic wearable pins, with plans for a future button mail club for devoted pin lovers who see buttons as tiny pieces of art, identity, and connection.
Small Batch Buttons
Small batch buttons are an affordable and creative way for businesses, artists, musicians, and brands to share their message and connect with people. Perfect for merch tables, product launches, events, giveaways, and promotional campaigns, custom buttons are wearable mini billboards that people actually keep. At Pinster, we focus on small batch production so we can provide consistent quality, attention to detail, and give people the freedom to test out new ideas and designs without committing to large quantities. Whether you need a small run for a local event or custom merch for your fans and customers, we create high-quality buttons with personality, made to stand out and spark conversation.